- Start by finding the Target Audience
Target based on various factors such as
Demographics
Hobbies
Occupations
When it comes to personal Branding we call it as finding the niche within yourself. Hope Niche is not a laymen word. So, let me explain in detail. Niche is something which we are good at and in which we can make it more interesting.
For Example: Let’s take Neil Patel his Niche is online marketing
Why he had taken it? Because he is very confident about online marketing. Online is a platform which grows huge in every 10 seconds.
So, Find your Niche which is very important before getting into personal Branding.
- Put personality as your personal brand
Let’s say, you have found out your niche. Now, what’s next?
Convert your personality as your personal brand. It’s about your point of view
How unique you are?
How you differentiate you from others?
How positive you are?
How confident you’re a content project?
So, there are so many ways to express your views
One is with anger and emotional
One is more polite and lovable way
So, what you are saying is important but how you are saying or expressing is more important in personal branding.
- Make your brand identity
To mark your identity
How you design your view more attractively is a more important factor. So be creative in putting forward your views.
Impression and designing are more important in personal branding. Consistent design helps them become recognizable no matter where they decide to post or interact online.
The first step is your own brand logo to be created there are a lot of logo makers available online as well as offline. Keep a budget for it.
- Create your personal site
Hope you have heard a lot of strategies from so many how many are there today?
So, not only your content and design to be good but it needs to go out frequently.
Only then you and your topic will connect to the aiming audience who is targeted on.
Frequently putting good content under your brand name will create the connection between you and your topic and most importantly whom you are aiming at.
It’s more important to explain this as well even if you have the best design and best content it’s most important to you to decide where to post the content. I am talking about the platform in which it has high traffic.
- Work out on a strategical content.
Content Marketing will cost 62% less than any traditional ways of marketing and flow of leads is more comparatively.
The Reason behind highly ranked websites is because of their rich content.
The trick here is to figure out what kind of content works best for you and your readers.
Your strategical content should publish in social media channels. And it doesn’t mean you should be on all social media platforms.
Find out which social media platform has your audience and find out which is a key platform for you to brand your product and services.
- Be a guest blog to promote your personal brand
Be a guest to other high traffic websites which allows you to write.
That will make you more visible.
Because they have more traffic already. And become a regular on huge sites which gives you sudden presence in the industry.
- Work with experts and mentors
Work with personal branding experts and personal branding mentors because there is no such thing as a self-made successful person.
Becoming an expert in your field is initially a challenging thing. So, you need other personal branding experts to recognize you as an expert.
- Conclusion
Becoming a recognized expert is not a proposition overnight it consumes a lot of hard work and a lot of efforts.
But trust me it is going to be the highest ROI for you in the future. So, you have to invest time, money and work to sprout out in a crowded industry.
As I said before finding an expert in your niche will help you to avoid a lot of mistakes.
But ultimately becoming an expert in your niche is not an easy task until you put a lot of effort towards it.